A-1 Motor Oil Email (Spec)

Target Audience: Men, ages 35–50, salary range of $75k+

​

Tone: Passionate, Urgent, Promotional

​

Objective: The main goal was to boost awareness and sales of A-1's performance motor oil. The target audience has expensive cars or performance cars. It was important to convince them of the effectiveness of the product, seeing as they care a lot about the hobby.

​

Tactic: When they see the subject line in their inbox, they will think, “Oh, really? Why exactly do I need it?” This makes them more likely to open the email out of curiosity and a desire for the best.

 

The headline tells the main benefit while using exciting language to keep it upbeat.

 

The phrase “If you consider your car a member of the family” shows them that A-1 understands their love for the hobby.

 

The email later reminds them that they could be unnecessarily spending resources on maintenance.

 

The phrase “hair-pulling breakdowns” empathizes with the reader's pain. It also triggers the senses by making them visualize and feel. After tickling their senses, I push them to buy the product with an urgent call-to-action.