Macy's Men's Fall Sweater Event Email (Spec)

Target Audience: Men, ages 28–40, household incomes of $50k+

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Tone: Trendy, Time-Sensitive, Clever

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Objective: Macy’s wanted to make sure that their subscribers were aware of the Men’s Fall Sweater Event. The target audience may prefer saving money over buying more stylish items. It’s important to show them the value and quality of the items so that they're more likely to buy them.

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Tactic: The subject line includes a percentage, which will interest the reader.

 

The headline gives the name of the event and reminds them that the sweaters are made of quality material.

 

The beginning encourages the reader to up their closet game by using words like “cozy” and “stylish.” It also lists some of the top-name brands featured in the sale. This reassures the reader that they won’t be wasting their time by coming.

 

The call-to-action prevents concerns by telling them exactly what will happen if they click.